Four Sonnets for Stratford upon Avon
New technology offers tremendous potential to develop a new model for orchestras, creating a far wider audience for our work.
90% of OOTS Facebook fans are under 55 and 90% of our regular audience is over 55, an extraordinary opportunity for audience development.
Our bold and unique vision is to grasp the full potential of new technologies, developing a radical new brand identity through the development of our on-line home, moving from the current model which uses new media to market existing content, to seeing new technology at the heart of the creative and artistic process.
Artistic content
- Virtual residencies:
We will develop virtual residencies in a number of venues which will include streamed rehearsals/concerts, sound installations and CD/video recordings. - On-line artistic content and creative projects
OOTS Digital website and Facebook will host and facilitate creative projects such as Four Sonnets and Lost in Space, encouraging the public to play an active role in creating and delivering artistic content, transforming the traditional relationship between orchestras as performers and audience. - Welcombe Hills Special School
OOTS has aclose association with the Welcombe Hills School and we are developing a strategy for 2010-2013 to include a virtual residency and development by Welcombe Hills students of a specialist area on OOTS Digital website, designed specifically by children and young adults with learning and physical difficulties which can be used as an example of best practice - New models for commissioning and performing new work
Building on our successful pilot, Four Sonnets for Stratford we have further commissioning projects planned for 2010-11 - On-line Residency for the APAC schools of the Pacific Rim
We will develop an online residency for the APAC (Asia Pacific Activities Convention) schools on the Pacific Rim - Corporate Partnerships
To use new media platforms and creative thinking to offer new models of corporate partnerships
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